Magnet pictures an April 1939 advertisement for the DeSoto automobile, with actor Spencer Tracy doing a testimonial. The photo depicts a DeSota sedan at the Riviera Country Club in Pacific Palisades, California where Tracy liked to play polo. The club was the site of several Tracy films, including Pat and Mike with Katharine Hepburn.
The DeSota, a Chrysler product, was a decade old when this advertisement ran. The brand underwent substantial reengineering for '39, including a new, more streamlined body style. Another Hollywood testimonial that year came from Ginger Rogers. The reengineering and promotional efforts pushed sales to nearly 55,000 for that year.