Fridge Magnet Life Savers Advertising Slate and Abacus

Fridge magnet pictures vintage advertisement for Life Savers candies
Brand: Magnetfun
Product Code: 1470
Availability: In Stock
Price: $5.90

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This refrigerator magnet pictures a 1950 advertisement for Life Savers candies, featuring an old fashioned abacus and slate.

Lifesavers were introduced as a peppermint in 1912, invented by a fellow named Clarence Crane in Cleveland, Ohio.  He sold out to Edward Noble the following year and it was Noble who added fruit-flavored candy to the line.  The hole was added in 1925 and the familiar 5-flavored roll in 1935.  In 1956 came a merger with Beech-Nut, in 1968 a merger with Squibb and in 1981 acquisition by Nabisco who was, in turn, acquired by Kraft.  In 2004 Life Savers was acquired by Wrigleys and in 2008 Wrigley was acquired by Mars, an American company owned by an a family named Mars (making this old lady feel like weaping with joy because so many old American brands are no longer owned by American companies).  Thank you, Mars family.

Mars is also home to Pedigree, IAMS and Eukanuba pet foods, M&Ms, Skittles, Snickers, Twix, Uncle Bens rice, Dove soap, Milky Way, Wrigleys, Starburst and many other products.  It is a $33 billion company ranked as the 6th largest privately held company in the U.S.

Tags: candy
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