Refrigerator magnet pictures a vintage advertisement for Lux soap, featuring beautiful actress, Natalie Wood. Lux soap, a Lever Brothers (Unilever) brand, has been around since 1899. In its early days, as a laundry soap, it was named Sunlight Flakes; it was renamed Lux in 1900. A bar soap version was introduced in 1925. Film star endorsements were often used to market the product in the 1960s. The Lux soap website offers an interesting history timeline of its marketing approaches.