Jumbo-sized magnet (5.5" x 6.5") pictures an illustration and captions from a 1950s 2-page advertisement for Lawn-Boy lawn mowers. Had I been a Lawn-Boy dealer back then, I would have been bugging my sales rep for a wall poster of this cut-away illustration. I like it so much that I decided to let it stand by itself, without the other photos and text that were part of the original ad, and I reset the text so as to enlarge it for a bit more legibility. (Although, if your eyes are as old as mine, you may still need to squint to read the captions.)
Lawn-Boy history is fascinating. The product goes all the way back to 1934 when it was part of such outboard boat motor pioneers as Evinrude, Briggs & Stratton, Johnson and OMC. In 1989 the company was acquired by Toro.
Brand loyalty has always been an important part of Lawn-Boy marketing and the company is justifiably proud to report that 58% of its owners previously owned a Lawn-Boy.