Magnet pictures a 1959 Christmas advertisement for Millers-Falls Tools. A man, his son and a polar bear look excitedly at Millers-Falls tools through the window of a store. The bear seems out of place and a quick web search didn't turn up a polar bear in other Miller-Falls promotional material. Whatever the reason, it's a happy bear and I like him.
Check out this amazing product history sites about Millers Falls tools.