Magnet pictures a 1940s advertisement for the Bell Telephone System division of AT&T. The ad ran in farming magazines and promotes Bell's energetic expansion into rural areas, commending its workers for adding 1,000 telephones per day. The phones piled in the bushel basket are sometimes called Lucy phones, the model 302. They were originally designed by legendary product designer, Richard Dreyfuss. The 302 was the first phone to combine everything in one unit; prior phones housed the ringer separately from the dial unit.