Vintage Strombecker Slot Car Advertising Pictured on Fridge Magnet

Fridge magnet pictures vintage hot rod o scale Aurora slot cars
Brand: Magnetfun
Product Code: 0562
Availability: In Stock
Price: $5.90

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This refrigerator magnet pictures an advertisement for 1960s Strombecker slot cars.  Body copy (cropped out because it would have been too small to be legible) promoted the manufacturer's fourteen 1/32 scale cars and track sets that sold from $24.95 to $64.95.  Strombecker had been acquired by Dowst Mfg of Chicago in 1961.  Dowst, owned by the Shure family, had been a manufacturer of diecast toys (Tootsietoys) and cap guns.  The success of Strombecker slot cars resulted in the Dowst company changing its name to Strombecker.   When the slot car craze came to an end, the company acquired the Chem-Toy company (Mr. Bubbles bubble machines).  The story of Dowst and Strombecker is fascinating.  The company brands are owned today by J. Lloyd International a Madrid company with a US office in Cedar Rapids, Iowa.  The Shure name is still involved in toys, as TSShure.

Tags: cars, toys, racing
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