Tru-Vue 3D Viewer Magnet Vintage Advertisement

Fridge magnet pictures vintage advertisement for Tru-Vue 3D viewers
Brand: Magnetfun
Product Code: 2338
Availability: In Stock
Price: $6.00

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Magnet pictures a modified* version of an advertisement for Tru-Vue 3-D viewers and filmstrips.  The ad appeared in pre-Christmas comic  books and focuses on children's interests.   It promotes Sleeping Beauty, Donald Duck, Lone Ranger and Mighty Mouse filmstrips, as well as gift sets.

The Tru-Vue company was founded in Rock Island, Illinois in 1931 to manufacture filmstrip viewer sets. Like its largest competitor -- Sawyer View-Master, Tru-Vue's stereoscopic (3D) sets featured cartoon characters and travel scenes. When Tru-Vue sold out in 1951 to Sawyer, the asset Sawyer most coveted was Tru-Vue's exclusive contract with Disney.

* Selective components of the original advertisement appear on the magnet.  The ad's coupon has been omitted, as has promotional text too small for legibility.

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