Magnet pictures a 1950s advertisement for Carnation Instant Chocolate powdered drink mix. The illustration includes a windup toy cow. Carnation promoted its product as being made of "magic crystals" that produced a tasty beverage with only water, hot or cold, and milk was unneeded . . . though it would add extra nutrition . . . and suitable for the entire family, not just children. A decade after this ad appeared Carnation introduced the highly successful Instant Breakfast.
Carnation was founded in 1899 as the Pacific Coast Condensed Milk Company in Kent, Washington, east of Seattle. The company was built on diligent attention to producing healthy and contented dairy cows.
Acquired by Nestles in 1984, the Carnation company is today owned by a Singapore company, Fraser and Neave, Limited. Chocolate powered drink mixes continue to be marketed in the U.S. under the Essentials Breakfast banner.