Refrigerator magnet pictures 1960s vintage advertisement for Sunshine cookies, including vanilla wafers, fig bars and peanut butter patties.
Sunshine Biscuits was founded in Missouri in 1902 by Joseph Loose and his brother, Jacob Loose, and John H. Wiles, and headquartered in Elmhurst, Illinois near Chicago. They named their product line Sunshine and in 1946 changed the company name to Sunshine Biscuit, Inc.
Products in the company's stable included Hydrox cookies introduced in 1908, four years before their imitator: Oreos. Sunshine's current owner, Kelloggs, reintroduced Sunshine Hydrox cookies in 2008.
In 1966 Sunshine was purchased by American Tobacco, then sold to G.F. Industries that in 1996 merged with Keebler. In 2001 Keebler was purchased by Kelloggs. When purchased by Keebler, Sunshine Biscuits was the third largest cookie baker in the United States but Keebler discontinued many of the Sunshine brands. Today the best known products sold with the Sunshine name aren't cookies at all but crackeres: Cheez-It and Crispy Cracker Saltines.